Marketing
Dental Practice Marketing and Advertising 101
Marketing and advertising are critical for a dental practice to establish itself successfully and to maintain practice goals. This article describes different methods of marketing and advertising, summarizes how the Dental Practice Act, CDA Code of Ethics, HIPAA and federal communication laws impact a dental practice’s marketing and advertising efforts and includes a Q&A.
Sample Patient Photograph Authorization Form
Form to gain consent when using patient photos in your practice marketing materials.
Use Caution with Patient Referral, Loyalty Programs
Recommendations for dentists participating in patient loyalty programs; to ensure compliance with legal guidelines and CDA ethical standards.