With the popularity of social media, some practices utilize automated platforms that can help automate the customer feedback process, capture testimonials and online reviews for your office. You may prefer to manage this process internally in your office. Either way, follow the best practices below to help improve your online reputation.
Practices should never offer anything in exchange for reviews. Review sites are very strict about this and will penalize businesses for it. California prohibits dentists from offering rewards in exchange for patient referrals, while the Federal Trade Commission has rules concerning the incentivizing of patient reviews
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