2011-2014 Strategic Plan

Ensuring CDA thrives as a 21st century organization

Vision: The California Dental Association is the recognized leader for excellence in member service and advocacy promoting oral health and the profession of dentistry.

Mission Statement: The California Dental Association is committed to the success of our members in service to their patients and the public.

Goal: Advance the oral health of the public and the practice interests of our members

  • Promote the unique value of dentists in the delivery of oral healthcare
  • Strengthen and expand support of members, helping them succeed in each phase of their professional life
  • Aggressively seek creative solutions to members' concerns with private and government-sponsored benefit plans
  • Continue to develop the Practice Support Center/CDA Compass
  • Gather, analyze and disseminate demographic, economic, dental practice and clinical trends affecting dentistry in order to support the changing demands on dental practices
  • Promote the alignment of dentist and patient interests to the legislature, regulatory bodies and the public through the development of a public affairs focus, including a grassroots advocacy effort and public oral health educational programs
  • Develop a comprehensive and sustainable plan to advance the oral health of all Californians and to help eliminate barriers to care

Goal: A compelling and meaningful relationship with our members and potential members

  • Identify member needs by conducting demographic and targeted market research
  • Develop and implement a comprehensive communications strategy relying on segmented marketing, appropriate social networking and new technologies
  • Build a vital dental community by developing simple and measurable mechanisms of engagement
  • Increase the membership market share of licensed dentists in California

Goal: Responsive and effective leadership and governance

  • Improve the organization's effectiveness by drawing upon the strengths of our diverse membership.
  • Enhance volunteer engagement with and contribution to leadership and governance.
  • Promote the Code of Ethics and ensure that it remains relevant to the values of the profession.
  • Cultivate relationships within the Tripartite and with external communities of interest.

Goal: A strong financial base

  • Reduce reliance on member dues by enhancing existing sources of non-dues revenue
  • Explore new business opportunities to expand product/service diversity and sources of non-dues revenue
  • Improve the technological infrastructure to enhance organizational performance
  • Implement enterprise risk management to continually evaluate risks facing the organization

2011-2014 Plan (PDF)

Archive Plans:
2007-2010 (PDF)
2006 (PDF)