06/05/2015

Strong impact from Kids’ Healthy Mouths campaign


The Ad Council recently released updated statistics regarding its Kids’ Healthy Mouths campaign and the success of the initiative after nearly three years running. With more than 571,000 website views, 2min2x.org and its plethora of resources continue to reach parents across the U.S.

Launched in August 2012 by the Ad Council and the Partnership for Healthy Mouths, Healthy Lives, and with $92.3 million in donated media, the campaign has received tremendous exposure through widespread TV, radio, print, outdoor and digital public service announcements (PSAs) in both English and Spanish.

The campaign has also taken a step further on its website, encouraging parents to “take the 2min2x text challenge with your kids!” This challenge reminds parents that 75 percent of kids forget to brush their teeth, and by taking the brushing challenge, parents will receive two texts per day for five days, plus occasional tips and fun facts afterward.

With a goal of reducing the prevalence of dental decay by motivating parents to promote good oral health habits with their kids, the Kids’ Healthy Mouths campaign also offers educational materials for dentists to share with children and parents about the importance of brushing for two minutes, twice a day. The online toolkit, which can be found at 2min2x.adcouncil.org, contains oral health fact sheets, posters, videos and graphics that can be easily downloaded for display in offices or posting on social media. The Toothsavers brushing game, a mobile app, is also available for downloading.

For more information on the toolkit, the text challenge or the campaign, visit 2min2x.org.



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The Ad Council’s Kids’ Healthy Mouths campaign offers educational materials for dentists to share with children and parents about the importance of brushing for two minutes, twice a day. The online toolkit, which can be found at 2min2x.adcouncil.org, contains oral health fact sheets, posters, videos and graphics that can be easily downloaded for display in offices or posting on social media. The Toothsavers brushing game, a mobile app, is also available for downloading.

The Partnership for Healthy Mouths, Healthy Lives, a coalition of 36 dental organizations, including CDA, and the Ad Council have launched a new phase of the Kids' Healthy Mouths campaign urging children to brush for two minutes, twice a day. The second phase features new multi-media public service announcements created to build on the tremendous success of the campaign, launched in August 2012.

The Scholastic education component of the Kids’ Healthy Mouths campaign led by the Partnership for Healthy Mouths, Healthy Lives and the Ad Council has created a big impact in classrooms across America. Since launching last October, Scholastic’s “Two Minutes, Twice a Day” in-school program materials were delivered to 125,000 teachers nationwide via print and have reached more than 3,750,000 children and their families.

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