10/31/2014

Nov. 1 is National Brush Day


The Ad Council and the Partnership for Healthy Mouths, Healthy Lives are implementing a national oral health campaign on Nov. 1, the day after Halloween, to remind parents and kids about the importance of regular oral hygiene and brushing for two minutes, twice a day.

According to the Ad Council, more than two-thirds of parents say they are concerned about their children's teeth. With more than 80 percent of parents saying their kids will participate in a Halloween celebration this year, and with cavities being a top concern, the Kids' Healthy Mouths campaign is celebrating "National Brush Day" on Nov. 1.

National Brush Day promotes improving the nation’s children’s oral health by supplying parents with simple information on when to start various levels of oral hygiene with their kids.

Dentists and parents are encouraged to participate in the campaign through digital media.

To take part in National Brush Day, parents and dentists can join the Kids' Healthy Mouths communities and share new campaign images on Facebook and Twitter. In addition to an extensive public relations and social media campaign, Kids' Healthy Mouths is kicking off its first video contest leveraging Zooppa.com, a crowd-sourced marketing platform for producing creative content. The contest will encourage amateur and professional video-makers to create videos showing how difficult it is to teach a child something if a parent only has two minutes, leveraging the campaign strategy and using the hashtag #BrushRules.

Dentists who would like to participate in National Brush Day on social media can use the following messages.

Facebook:

  • The day after Halloween is National Brush Day! Join us and make sure that your kids are brushing away those Halloween treats! #2min2x.
  • Celebrate National Brush Day by encouraging your kids to brush for 2min2x.
  • Tricks aren't just for Halloween. Visit www.2min2x.org for clever ways to get your kids brushing for 2 full minutes, twice a day.
  • Do your kids love sour candies? If so, you might want to make extra sure they're brushing #2min2x.
  • The day after Halloween is #NatlBrushDay! Celebrate by pledging to make sure your kids are brushing their teeth #2min2x a day!

Twitter:

  • The day after Halloween is #NatlBrushDay! Brushing for #2min2x is the way to go!
  • Today we are celebrating #NatlBrushDay! Join us and make sure to brush for 2min2x.
  • Celebrate National Brush by encouraging your kids to brush for #2min2x
  • Tricks aren't just for #Halloween. Visit www.2min2x.org for clever ways to get your kids to brush #2min2x.
  • Do your kids love sour candies? If so, you might wanna make extra sure they're brushing #2min2x.
  • Today is #NatlBrushDay! Celebrate healthy teeth, brush w/your kids for #2min2x.

Parents are also encouraged to visit the campaign website, 2min2x.org, where parents and children can watch entertaining videos – all two minutes in length – while brushing their teeth. Campaign media partners, including Cartoon Network and myKaZootv, donated snippets of videos for the site.

The Partnership for Healthy Mouths, Healthy Lives is a group of 36 organizations, including CDA, recognized as experts in the field of oral health. The coalition was created to help parents take action and teach their children about the importance of good oral health. In addition to being a member of the partnership, CDA is a key member of the executive council, which oversaw the development of the research-based messages.

For more information about the Kids' Healthy Mouths campaign, visit 2min2x.org and follow the campaign's social media communities on Facebook and Twitter.

Below is one of the TV public service announcements that can be shared on social media to help spread the word about the campaign.



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