03/29/2016

More children brush 2min2x


The number of English- and Spanish-speaking parents who say their children brush for two minutes, twice a day has increased since the launch of the Kids' Healthy Mouths campaign in 2012. According to a recent report from the Ad Council and the Partnership for Healthy Mouths, Healthy Lives, there has been a 13 percent increase — from 48 percent in 2012 to 61 percent in 2015 — in English-speaking parents who report their child brushes twice a day, and a 4 percent increase in reporting their child brushes two minutes each time.

This has been an upward trend since the public service campaign began, but now, 15 percent more Spanish-speaking parents are reporting that their child brushes two times a day, from 63 percent in 2012 to 78 percent in 2015.

The Partnership for Healthy Mouths, Healthy Lives, a coalition of 36 dental organizations, including CDA, and the Ad Council launched the Kids' Healthy Mouths campaign designed to teach parents, caregivers and children about the importance of oral health, and it has been effective. According to the report, compared to other social causes, children's oral health remains one of the top social issues that parents consider "very important" — ranking higher than autism but just below drinking and driving and texting and driving.

"The effect of the Ad Council public service announcements has been significant for children's oral health and the development of good brushing habits for a lifetime," said CDA President Ken Wallis, DDS. "CDA has been a part of this campaign since its inception, and we're excited to see the improvements in the percentage of children brushing for two minutes, twice a day."

With more than $119 million in donated and earned media across the country, the campaign has received tremendous exposure through widespread TV, radio, print, outdoor and digital public service announcements (PSAs) in both English and Spanish, including The New York Times, Good Morning America, Yahoo News and CBS Sports, resulting in 9.4 billion impressions.

The report also found that Spanish PSA awareness continued to grow through the end of 2015. In fact, currently, 71 percent of Spanish-speaking parents say they have seen or heard at least one PSA. And in addition to donated media, the Scholastic education component of the Kids' Healthy Mouths campaign created a big impact in classrooms across America. Since partnering with Scholastic in 2013 and 2015, children's oral health materials were delivered to 190,000 teachers nationwide via print and have reached more than 5.7 million children and their families.

With a goal of reducing the prevalence of dental decay by motivating parents to promote good oral health habits with their kids, the Kids' Healthy Mouths campaign also offers educational materials for dentists to share with children and parents about the importance of brushing for two minutes, twice a day. The online toolkit, which can be found at 2min2x.adcouncil.org, contains oral health fact sheets, posters, videos and graphics that can be easily downloaded for display in offices or posting on social media.

For more information on the Kids' Healthy Mouths campaign, visit 2min2x.org.



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The Ad Council recently released updated statistics regarding its Kids’ Healthy Mouths campaign and the success of the initiative after nearly three years running. With more than 571,000 website views, 2min2x.org and its plethora of resources continue to reach parents across the U.S.

The Ad Council’s Kids’ Healthy Mouths campaign offers educational materials for dentists to share with children and parents about the importance of brushing for two minutes, twice a day. The online toolkit, which can be found at 2min2x.adcouncil.org, contains oral health fact sheets, posters, videos and graphics that can be easily downloaded for display in offices or posting on social media. The Toothsavers brushing game, a mobile app, is also available for downloading.

The Partnership for Healthy Mouths, Healthy Lives, a coalition of 36 dental organizations, including CDA, and the Ad Council have launched a new phase of the Kids' Healthy Mouths campaign urging children to brush for two minutes, twice a day. The second phase features new multi-media public service announcements created to build on the tremendous success of the campaign, launched in August 2012.

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