Encouraging good oral health habits on National Brush Day, Nov. 1

Easy ways dentists can participate

The Kids’ Healthy Mouths campaign encourages teeth brushing for two minutes, twice a day, for better oral health. So what better day to encourage good brushing habits than on National Brush Day, Nov. 1, when sugary Halloween candy may be lingering in mouths.

Before Halloween and on National Brush Day, dentists and their staff can share with parents and caregivers simple steps to help prevent oral disease and reinforce the importance of good teeth-brushing habits.

Dental teams can participate in National Brush Day by:

  • Sharing information about good teeth-brushing habits on Instagram, Facebook or Twitter using the hashtags #NationalBrushDay and #2min2x
  • Following the Kids’ Healthy Mouths campaign on Facebook, Twitter or Instagram and sharing campaign posts
  • Encouraging parents and guardians to visit the campaign website, www.2min2x.org, for resources in English and Spanish, including a video they can use to encourage children to brush and tips on brushing and flossing

National Brush Day, part of the Kids’ Healthy Mouths campaign, is now in its sixth year. The Kids’ Healthy Mouths campaign was launched in 2012 by the Partnership for Healthy Mouths, Healthy Lives and the Ad Council. CDA was one of 36 dental organizations that served as a member of the coalition and oversaw the development of research-based campaign messages.

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The nonpartisan Legislative Analyst’s Office has concluded that the California Sugar-Sweetened Beverages Tax Act of 2020, a ballot measure filed in July by CDA and CMA, would generate an estimated $2-3 billion annually from a statewide sales tax of 2 cents per ounce on sugar-sweetened beverages. Between $1.6 billion and $2.5 billion of that revenue would be dedicated exclusively to health care.

For more than 38 years, Jared Fine, DDS, MPH, was the dental health administrator for the Alameda County Public Health Department, where he built one of the most progressive and effective dental health programs in the state. After retiring from the department, Fine became an advocate for sugar-sweetened beverage taxation in Oakland. He is now the community dental ambassador for the Alameda County Local Dental Pilot Project. In this Q&A, Fine talks about that project and the role of private dentists.