10/26/2017

Dentists can help spread the word about National Brush Day


As homes and businesses begin to fill with candy to dole out on Halloween, The Kids’ Healthy Mouths campaign is gearing up for National Brush Day, which falls on Nov. 1.

National Brush Day aims to create awareness about the importance of children’s oral health and encourages good habits by making sure kids brush their teeth for two minutes, twice a day. So before the Halloween sugar sets in, dentists and their staff can share information through social media with parents and caregivers to teach children simple ways to help prevent oral disease and reinforce the importance of these good teeth-brushing habits.

To participate in the campaign, parents and dentists can start by sharing a post on Facebook or Twitter using the hashtags #NatlBrushDay, #Nov1, #2min2x. Encourage parents to join the campaign and help spread the word by taking a #brushtime selfie and posting it using one of the hashtags. They can also enter their #brushtime selfies into a contest by filling out and submitting the form here.

There are a number of ways dentists can participate in National Brush Day on social media, including using the National Brush Day geofilter on Snapchat, joining the National Brush Day Thunderclap and adding the NBD sponsor widget to their websites and Facebook pages.  

Additionally, parents can visit the campaign website, 2min2x.org, for entertaining videos — all two minutes in length — to watch with their children while brushing their teeth.

The Kids’ Healthy Mouths campaign is sponsored by the Partnership for Healthy Mouths, Healthy Lives — a group of 36 organizations, including CDA, recognized as experts in the field of oral health. The coalition was created to help parents take action and teach their children about the importance of good oral health. In addition to being a member of the partnership, CDA is a key member of the executive council, which oversaw the development of the research-based messages.



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The number of English- and Spanish-speaking parents who say their children brush for two minutes, twice a day has increased since the launch of the Kids’ Healthy Mouths campaign in 2012. According to a recent report from the Ad Council and the Partnership for Healthy Mouths, Healthy Lives, there has been a 13 percent increase — from 48 percent in 2012 to 61 percent in 2015.

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