Extending your practices’ unique identity into social media is critical to its success. The key is to have fun with it and let your practices’ culture shine in the digital space. Focus on developing authentic posts that promote the practice, connect you with your followers or have educational or entertainment value.
It’s important to have a strategy in place that allows you to actively engage your audience. A good rule of thumb is to have a posting schedule that follows the recommendations below and include images or videos.