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Two Weeks Before Opening

Tips for marketing and communicating to patients two weeks before opening.

Once your practice is two weeks or less from reopening, communicate this to your patients on your marketing channels like email and social media. You will also want to include guidance for patients in their appointment reminders, so they know what to expect when coming into the practice.

Use the templates on this page to create these messages for your patients. We've included templates for the following communications:

  1. Social Media
  2. Patient Emails
  3. Appointment Reminders
Social Media

Use your practice’s Facebook and Instagram channels to post an update that lets patients know you will be opening soon and what they can expect.

Customize the examples below, or follow these tips for creating a social media graphic:

  • If you have photos of the staff or smiling patients, use those in a graphic.
  • Keep the text on the photo to a minimum.
  • Use your brand colors and potentially logo in the post

Reopening Soon Instagram

Not Feeling Well Facebook

Facebook Examples

Example post text

Post type 1: Reopening soon

We’re reopening soon! If your dental appointment was canceled due to the unexpected closure, expect to hear from us soon. 💻📲

We are also implementing new protocols to ensure the safety and health of our patients and team. For detailed information about the changes we’re making, please visit our dedicated COVID-19 update page on our website <insert weblink>.

Example post text

Post type 2: Not feeling well?

If you’re not feeling well, and have an upcoming appointment, please give us a call to reschedule. While you’re at home resting, here are some helpful oral health tips from the {tag: https://www.facebook.com/AmericanDentalAssociation/}

Throw away your toothbrush once you are feeling better: Replacing your brush head ensures you get rid of lingering bacteria.

✅ Stay hydrated to avoid dry mouth: Drink plenty of water, as dry mouth can also put you at greater risk for cavities.

✅ Choose sugar-free cough drops: Many cough drops contain sugar, making them equivalent to sucking on candy.

✅ Choose the right fluids: Water is always the best choice. To replenish electrolytes, drink sports drinks in moderation due to sugar content.

Instagram Examples

Example post text

Post type 1: Reopening soon

We’re reopening soon! If your dental appointment was canceled due to the unexpected closure, expect to hear from us soon. 💻📲

We are also implementing new protocols to ensure the safety and health of our patients and team. For detailed information about the changes we are making, visit our dedicated COVID-19 update page on our website. Link in bio <insert weblink to biography>.

#Reopening #localdentist #safevistis

Example post text

Post type 2: Not feeling well

If you’re not feeling well, and have an upcoming appointment, please give us a call to reschedule. While you’re at home resting, here are some helpful oral health tips from the @AmericanDentalAssociation:

✅ Throw away your brush once you are feeling better: Replacing your brush head ensures you get rid of lingering bacteria.

✅ Stay hydrated to avoid dry mouth: Drink plenty of water, as dry mouth can also put you at greater risk for cavities.

✅ Choose sugar-free cough drops: Many cough drops contain sugar, making them equivalent to sucking on candy.

✅ Choose the right fluids: Water is always the best choice. To replenish electrolytes, drink sports drinks in moderation due to sugar content.

#dentaltips #dentist #localdentist #oralhealth #reopen

Patient Emails

Patients are consumed daily with COVID-19-related emails from dozens of companies. Customize your patients’ emails as much as you can with regard to their unique situation.

Use the acknowledgements, patient segments and templates below to create a custom email to send to your patients.

Acknowledge

Did the patient have an appointment affected by COVID-19 closures?

Does the have an appointment that may potentially be affected by the COVID-19 closures?

What type of appointment did the patient have (routine, surgery, final appliance delivery)?

What information do they need to know right now? Where you can you send them for more detailed information? (i.e. website, recorded message, cda.org)

Appointment Reminders

If you have a firm open date in the future, begin enabling your patient communication system for two weeks out. Popular communication systems include Demandforce, Yapi, Solutionreach, Weave, and NextHealth.

Get your communication system ready by turning on appointment confirmations that include COVID-19 protocols.

Protocols to Include
  • Only the patient being seen may attend the appointment, unless special arrangements are made.
  • For a pediatric practices, only the patient and one guardian can attend the appointment, unless special arrangements are made.
  • Patients will be required to wear a mask in the reception area and upon exiting.

Do not add this information to the confirmation text, as it may cause the text to send as multiple entries.

Use the template below to create a sample appointment confirmation email:

Template

[Patient name] has an upcoming dental appointment on [appointment date] at [appointment time].

Per new health and safety recommendations, we will require all patients to wear a mask and limit the number of people in our reception area. If you have any questions, please email or call us before your appointment.

If you need to reschedule, please call us today at [xxx-xxx-xxxx].