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Tips for marketing and communicating to patients one week before opening.
When you’re a week out from opening your practice back up to patients, use your marketing channels to communicate that to patients, and to address any questions or concerns they might have before their next appointment.
Use the templates on this page to build messaging on your key channels, such as:
Add a pop up to your website homepage so patients don’t have to search your site for the latest news.
Due to the COVID-19 crisis and stay-at-home orders in the State of California, our office is currently closed except for emergency care. If you are experiencing a dental emergency, contact our office at _____. We are eager to re-open and provide you with dental care. We will contact you as soon as we learn it is recommended by local and state authorities to re-open!
We are eagerly preparing our practice to welcome patients back safely in the coming week. Here is a quick update about our practice hours and operations. As California begins to lift the stay at home order, we will start seeing patients for routine care, we anticipate resuming normal business hours on <date>.
If you have any urgent questions or concerns, please feel free to call <phone number> or email <email address> us. Doctor <name> and team members are available to help.
We look forward to seeing you soon!
Use option 2 and add from the information below so patients know what to expect:
Use the common questions and answers below to create a page that answers patients’ questions about how your practice is operating during the COVID-19 pandemic:
If your website utilizes a chat option, consider adding the following topics to your responses:
Use your practice’s Facebook and Instagram channels to post an update that lets patients know you will be opening soon and what they can expect.
Customize the examples below, or follow these tips for creating a social media graphic:
Hi everyone, I’m excited to be in the office, preparing to welcome you back. As Stay-In-Place orders are lifted in <your county>) we’ve been busy making changes to our protocols to ensure the safety of our patients and teams. Some of these changes include touchless temperature checks, sneeze guards between the staff and patients, upgraded HEPA filters, and the option to check-in from your car.
We know these next few weeks may look a little different, but we are eager to start caring for your oral health again. If you have any questions please don’t hesitate to call or email us. We’ll continue to provide updated information on our social channels and website. Thank you!”
We’re excited to start welcoming patients back to the practice next week! We’ve been busy putting many new safety protocols in place, in addition to the strict infection control measures we’ve always taken.
We’re always here to answer your questions, so leave us a comment.
New COVID-19 screening questions before your appointment.
We will take and record your temperature upon arrival at our office as a part of the screening process.
Masks must always be worn by all persons for the entire visit.
We no longer offer magazines, books, games, and toys in the reception area We will further minimize paperwork in our office and conduct as much business as possible through our digital patient management system.
Appointments will be managed to allow for social distancing between patients.
We will do everything possible to make sure you feel safe and welcome in this new environment!
To minimize the number of people in our reception area, we ask that those who are able to call our office when you arrive for your appointment. <phone number>
<Date>. We opened our doors for regular business hours! We’re thrilled to welcome patients back to our practice. To ensure your safety and health of everyone in the practice, we’ve implmented extra precautions and protocols. Have a question? Check out our COVID-19 FAQs. <link> or give us a call <phone number>.
Example post text
We’re welcoming patients back next week and we’ve been busy training our staff and implementing new saftey protocols. Here are a few ways we’re ensuring everyone’s health and saftey:
COVID-19 screening questions before your appointment
Give us a ring when you arrive and we’ll check you in! Thanks for helping us social distance as we welcome patients back to the practice. Click the link in our bio to call us directly.
<date>. We reopened our doors for regular business hours! We’re thrilled to welcome patients back to our practice, you’ll notice many changes we’ve made to ensure everyone’s safety. To learn more click the link in our bio.
#dentist #sacramentodentist #dentalhygiene #dentalvisit #smile
One week ahead of your open date, think about your email strategy. Consider turning on your 2-day confirmation emails and texts via your confirmation system (Demandforce, Yapi, Lighthouse 360, Weave, etc.)
Use the templates below to craft patient emails:
Patients with appointments rescheduled due to the COVID-19 closure/ Patients with an upcoming appointment
Day of Opening email to all patients.
Consider creating and ordering promotional items, such as masks for the reception area, or branded pens with your practice logo, website and phone number that patients can use and keep.
You might also consider: