The July issue of the Journal of the California Dental Association explores the issue of marketing dentistry and dental practices.

CDA Hones Its Marketing Image
CDA has tried a variety of marketing strategies over the years, the most successful of which had reasonable goals and sufficient funds for achieving them.
By David G. Jones

ADA Marketing Proposal Heads for Vote
In October, ADA delegates will vote on an ambitious -- and expensive -- national marketing campaign proposal.
By David G. Jones

Making People Want Dentistry
There is a lot of competition for consumers' discretionary income; and by focusing on people's desires to look good, dentistry can keep up.
By Fred Joyal

The Dynamics of a Village: Marketing Strategies for a New Millennium
Becoming an active part of a community is an excellent tactic for increasing a dentist's visibility.
By Howard Farran, DDS

Marketing on a Tight Budget
Expensive advertising is not the only option for marketing a dental practice.
By Roger P. Levin, DDS, MBA

Using Public Relations for a Dental Practice
PR strategies are often overlooked as an option for generating publicity for a dental practice.
By Dell Richards

The Editor /
In Our Best Interest?
By Jack F. Conley, DDS

Impressions /
Millenium Bug Can Bite Dentists, Too

Dr. Bob /
Fear and Expense in the Dental Office
By Robert E. Horseman, DDS