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Robert E. Horseman, DDS
What To Give a Dentist
Copyright 1998 Robert E. Horseman, DDS
Approaching at speeds in excess of Mach 2 is the holiday season again. Although the nation's
retailers have long been lobbying to eliminate Labor Day, Halloween and Thanksgiving as
annoying speed bumps to the serious financial adjustment period of Christmas/Hanukkah,
they've only managed so far to downgrade Columbus Day. Bank and federal employees, along
with elements of the Italian Anti-defamation League, have successfully blocked the complete
elimination of this vital holiday -- and more power to them; we need more bank holidays to
supplement "Please Don't Mug Our ATM Customers Day" and the week-long celebration of
".02% Interest On Passbook Savings Extravaganza."
The so-called "gentleman's agreement" to not display Christmas decorations until the last
fireworks have sputtered out on July 4th is still in effect, at least for the time being, pending
legislation to rescind it.
The point is, the burning question of what to give a dentist is something that must be addressed
by families right now before the winter solstice is upon us. It is safe to assume that every dentist
who wants one or more of the standard reception rooms signs -- "Payment is expected at time
services are rendered unless other financial arrangements have been made," "We cater to
cowards," "You don't have to floss all your teeth, only those you want to keep," and "No tank
tops or flip-flops" -- already has them. Fortunately for gift-givers, recent federal, state, county
and local regulations have made the problem of what to give much easier. Sterilization of
handpieces has made the presentation of a new handpiece the primo gift of the season.
Manufacturers of handpieces, recognizing their enviable position at the top of the list, and
knowing their product can only last a few sterilization cycles before it is rendered hors de
combat, have been quick to emulate those entrepreneurs of the fruit industry, Harry and David.
For only a few thousand dollars, The Handpiece-of-the-Month Club will see that a brand-new,
fresh handpiece is delivered right to your operatory each month with a complementary can of
lubricant. Optional, but a thoughtful touch, is a spare turbine and a nice selection of O-rings.
Devotees of catalog buying should definitely check out both The Sharper Image and Danmark's
offerings this year. Since the deregulation of the phone company and the introduction of amusing
pleas for your long distance business, telephones have become much more sophisticated, to
match, one supposes, the innovations in the billing services. A phone that should appeal to
dentists comes with miniature circuits designed in Bulgaria, manufactured in China and
assembled in Mexico. These contain chips that are capable of detecting whines, aggression and
varying degrees of obtuseness. Once detected, the caller is obliged to go through a complicated
series of the familiar "press 1," press 2," press 3, 4 and 5" gambits until he or she gives up in
disgust. You can image what this would do for the morale of the whole office.
Stocking stuffers for dentists are always a problem. Tangerines, nuts and knick-knacks
commonly found in Cracker Jacks just don't cut it this season. Likewise, a microfiche of
everything that's published on Direct Reimbursement is passé. Slim little packets of impossible-to-open toothpaste samples containing 2 mg of paste and miniature decanters of plaque-dissolving liquids in red and green holidays hues, are also well down on a dentist's wish list.
What would be sure to please is a supply of special water in 50-gallon drums in designer colors
that could be stored along the hall walls or in your bathroom if you have one. This water is
certified by the manufacturer (H2O "R" Us) to be bacteria-free, mineral-free and guaranteed to
flow in only one direction, i.e., forward. For those dentists still concerned about the purity of
their water, H2O "R" Us offers a kit containing enough hydrogen and oxygen in their natural
state to make 75 liters of liquid. Having never been water before, this compound is
warranted to be free of contaminants other than what the dentist inadvertently introduces
himself, in which case the company is not liable. It should be noted, the company says, that
homemade water is omnidirectional and that any backflow problems encountered during its
use are, again, not the company's responsibility.
Instructions on how to incorporate this gift into the dentist's existing system will be
forthcoming, suppliers assure us. In the meantime, it would give him something to do other
than worry about actual dental treatment on actual people.
When asked by perplexed relatives what I would really like for the obligatory holiday gift,
my standard response has always been, "Just give me the money." Up until now, this has
always been met with either derision or downright hostility and I have come to realize that I
wasn't specific enough. This year I am pleased to point out the existence and availability of
the note with a favorite of mine, Ben Franklin, displayed right on the front and just to the
left of center. I would love to have several of these and would cherish them as long as it
took to pay off the reminders in January that my account is overdue.
The burning question of what to give a dentist is something that must be addressed by families
right now before the winter solstice is upon us.
When asked by perplexed relatives what I would really like for the obligatory holiday gift,
my standard response has been always been, "Just give me the money."
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