The download numbers for Toothsavers, the free mobile gaming app created by the Ad Council and the Partnership for Healthy Mouths, Healthy Lives, continue to grow.
Through May, the app, which teaches kids ages 3-6 about the importance of oral health, had been downloaded in iTunes a total of 95,545 times worldwide, with 53,482 of those downloads coming in the U.S. What’s more, 81 percent of the sessions on the app are return users and the average session duration was three minutes and 27 seconds. (The app was downloaded 1,880 times on Google Play worldwide.)
Earlier this year, the app began being featured in the “Kids” section of the App Store on iTunes.
The game makes toothbrushing fun by encouraging kids to save friendly fairy tale characters from the evil, cavity-creating sorceress, who casts a wicked tooth-rotting spell on the kingdom. The goal of the game is to motivate kids to save their own teeth by brushing for two minutes, twice a day. The game also allows kids and parents to keep track of their brushing progress as well as morning and nighttime reminders.
Toothsavers is available for free in the App Store and Google Play (both smartphones and tablet version). For more information, including ways you can promote Toothsavers to your patients, visit 2min2x.adcouncil.org/toothsavers.