04/03/2014

Dentists can empower their team at CDA Presents


CDA Presents The Art and Science of Dentistry in Anaheim features dynamic speakers, an extensive exhibit hall, numerous C.E. credit opportunities and social events in the heart of Anaheim.

And there will be something for everyone on the dental team at the meeting, which will be held at the Anaheim Convention Center on May 15-17. From lectures on equipment care and repair to search engine optimization, social media and online marketing — the course lineup is enriched with key information for dentists and staff.

"CDA Presents is a great opportunity to educate our staff through not only classes, but also hands-on workshops," said Del Brunner, DDS, chair of the CDA Presents Board of Managers.

The CDA Presents Board of Managers wants to make sure all attendees, including staff, have the opportunity to learn from the most successful names in dentistry. Dentists interested in bringing their entire staff to CDA Presents in Anaheim can use the following list of workshops to help plan their schedules at the convention.

Thursday, May 15

Exquisite Anterior Provisionals, led by Lee Ann Brady, DMD. (8:30-11:30 a.m. and repeats 1-4 p.m.) — Multiple fabrication techniques will be presented, including materials selection and custom staining. The workshop will cover provisional cementation techniques to reduce sensitivity and provide retention. Attendees will fabricate veneer and full-coverage indirect provisionals. Attendees will leave with an understanding of both indirect and direct provisional techniques; trimming, finishing and polishing provisionals to create an exquisite fit and esthetics; and choosing cementation techniques for partial and full-coverage anterior provisionals.

Basic Training — Equipment Care and Repair, led by Tim Yaeger Jr. and Tim Yaeger Sr. (10 a.m.-12:30 p.m. and repeats 2-4:30 p.m.) — In this workshop, dentists and/or employees will be trained in a hands-on environment on how to perform simple repairs and maintenance on common dental equipment, including air/water syringes, compressors, hand pieces, lights, sterilizers and vacuums. This information will allow practices to save money, decrease downtime and maintain production within the office. Specifically, attendees will learn how to maintain small office equipment correctly; proper repair procedures; and how to save money by learning how to do basic dental equipment repairs.

Friday, May 16

Search Engine Optimization, Social Media and Online Marketing, led by Rachel Mele, ACB (8:30-11:30 a.m. and repeats 1-4 p.m.) — The average U.S. consumer spends 55 minutes a day on Facebook. Social networking is not a passing trend, but an essential way for current and prospective patients to connect with a practice and share their experiences with others online. A recent survey of 437,284 practice calls showed that, on average, practices using a combination of social media , search engine optimization and online marketing resulted in 93 calls per month with 21 of those calls self-identified as new patients. As current and prospective patients use of the Internet and social media continues to increase, dentists must be where their patients are — online. At this workshop, attendees will learn how to create and upload a YouTube video that can be shared on Facebook; how to understand their Facebook page/how to get current and prospective patients to like the page and how to keep it fresh; and how to leverage a dynamic website that connects the dentist with prospective patients and keeps their practice thriving.

Achieving Clinical Competence Using Ultrasonic Technology — A Unique Workshop, led by Cheri Wu, RDH, BDSc(DH) (7:30-10 a.m. and repeats 10:30 a.m.-1 p.m.) — This hands-on workshop will help practices maximize their current ultrasonic knowledge and skill level. With the aid of a live camera, attendees will have the opportunity to use a variety of magnetostrictive inserts and typodonts as they are guided through the process of insert selection, strategic insert sequencing and insert adaptation in the most anatomically challenging situations. Healthy ergonomics, HVE and patient comfort also will be highlighted.

Saturday, May 17

Team Fabulous!, led by Victoria L. Wallace, CDA, LDA (9-11:30 a.m. and continues 1-3:30 p.m.) — Dentists who want their staff to be "fabulous," can bring their whole team to have some fun while working together and providing only the best services to their patients and future patients. Join Team Fabulous! for C.E. prizes for participation, end-of-program raffles and a relaxed atmosphere. Attendees will realize how important it is to work as a team in the dental practice and how to improve communication skills with patients and team members.

Great Dental Photographs, led by Scott Henderson (1-3:30 p.m.) — Don't you want your dental photographs to look as good, or better, than those in the journals? In this workshop, attendees will take intraoral photographs using the cookbook guide to quality, repeatable images. Attendees will learn how to recognize quality clinical photographs; how to set the camera and position the patient, retractors and mirrors for quality, repeatable results; and understand how to correct their technique to improve quality.

"In addition, Mark Hyman is presenting two days on team motivation, an essential ingredient to a successful and happy office environment," Brunner said. "Communication with patients by both the doctor and the staff are necessary for quality care."

For more information on these workshops and to register, visit cdapresents.com.