CDA is always looking for new ways to help members run their practices like pros. We provide up-to-date resources to help you master the business side of dentistry.
Dentists who have decided to accept online forums such as Yelp as a marketing tool they can use to benefit their practice face a common question: How do I get and maintain high-star ratings? The first and most important thing is to maintain high standards in the practice and focus on patient communication.
Establishing, building and maintaining a practice can take an entire career to accomplish, and when a dentist is ready to put that practice up for sale, there is a lot to think about. A lecture at CDA Presents The Art and Science of Dentistry in Anaheim will take the selling dentist through the necessary steps and precautions that must be taken during such a transaction.
Making sure the patient is comfortable at every communication point with a dental practice is important when it comes to him/her accepting the treatment that the dentist ends up recommending.
Starting a dental practice takes a lot of work and knowhow, which is why the CDA Practice Support Center makes sure to keep dentists up-to-date on what they need to know as they go through this process. For dentists interested in training in this area, the Practice Support Center is hosting a four-part symposium series titled Starting or Purchasing a Practice.
With federal and state law supporting a patient's right to post about a dental practice on online forums, there is little dentists can do to prevent a negative review. But they can use websites like Yelp to their advantage in their marketing efforts, say some social media experts.
From the latest on HIPAA compliance to how to optimize a Yelp profile, CDA has it all. As we enter 2014, let’s take a look back at the top 10 resources CDA’s Practice Support Center provided dentists in 2013.
Whether a new dentist is an employee of a practice or starting their own, understanding how to create, manage and lead a dental team is crucial to success. New dentists must quickly learn how to, among other things, choose new hires and establish and support a productive team of energized, motivated employees. For some new dentists, conducting a job interview is uncharted and uncomfortable territory.
There are varying interpretations related to C.E. cost, or any training for that matter. The Practice Support Center weighs in on how to handle paying a staff member for attending a required course.
Dentists just out of dental school spend much of their time marketing themselves to prospective employers. Things quickly change once they enter the workforce and they are responsible for both building and maintaining a reliable patient base. On top of providing patients with high-quality care and presenting a welcoming environment, dentists also can implement several marketing and advertising strategies that will help them hit the ground running on building up a patient base.
Dentists interested in transitioning from paper to electronic records will benefit from the “checklist” resources available on the CDA Compass. The Dental Software Evaluation and Selection Checklist, Dental Software Contracts Checklist and Dental Software Implementation and Training Checklist prompt dentists to consider how they may address issues that arise during the software implementation phase.
Many CDA members are calling the CDA Practice Support Center and asking what they need to include in their medical emergency kit. Most dental offices have one emergency kit to be used for both employees and patients. For employees, Cal/OSHA does not specify what should be in a medical emergency kit, just that the employer have documentation that a physician approved the kit.
To help improve members’ understanding of the shifting landscape of the dental benefits marketplace, CDA will host a Dental Benefits Workshop in 2014, one of several Smart Dentist Trainings offered through the CDA Practice Support Center. The extensive program will provide participants the opportunity to earn C.E. credits through a “Dental Benefits 101 Webinar” as well as a two-day, in-person seminar held at the CDA headquarters in Sacramento on March 20-21, 2014.
With 102 million monthly visitors and more than 39 million reviews, Yelp is one of the leading sources of new patient referrals for dentists. And, each referral Yelp generates adds significant revenue to a practice over the course of a year. Because claiming and optimizing a free Yelp profile has proven, positive impacts, CDA Endorsed Program ProSites recommends dentists get started.
CDA Endorsed Program ProSites Inc., has released a series of guides to help dentists navigate the multiple social media platforms that are currently available. Broken down into five categories (Facebook, Twitter, Instagram, Pinterest and Google+), the Ultimate Social Media Guide Series offers tips on how to use the various platforms and ideas for what to post. The guides are intended to help a practice boost its brand and have a conversation with its current and prospective patients.
In the changing landscape of the dental profession, there are many ways dental practices can implement cost-saving mechanisms in the way they do business. CDA Endorsed Program, DentalXChange, weighs in on one of those mechanisms: making the switch to Electronic Data Interchange to submit claims.
The Legal Division of the California State Department of Consumer Affairs (DCA) has released a legal opinion concluding that a contractual arrangement between a health care professional and an Internet marketing service (Groupon, Living Social, etc.) offering online discounts for medical services violates state law.
Due to an increased number of questions from members through the CDA Practice Support Center, CDA is launching a lunchtime “Feed Your Mind” employment webinar series this summer. CDA is offering its members an opportunity to learn more about the different leaves and gain an understanding of how to manage those leaves within the legal arena.
New dentists who have sent out their resumes and cover letters to practices in search of employment should be prepared for the possibility of a working interview. Working interviews in dentistry are common because they allow candidates to practice in the clinical setting and provide the opportunity to observe how the practice owner conducts the office. It’s also the best way for practice owners to observe new dentists’ techniques and see how they interact with patients and staff.
It is becoming increasingly more important for dentists to keep track of dental insurance. Michael Perry, DDS, founder and president of Momentum Dental Business Consulting, led a course at CDA Presents The Art and Science of Dentistry in Anaheim last month that gave dentists an idea of how they can choose the appropriate insurance model for their dental practice rather than “letting the model choose them.”
CDA members should be aware that local sanitation agencies are sending surveys to dental practices asking about amalgam waste management practices. It is recommended that members review their protocols. The Practice Support Center’s website, cda.org/compass, has several resources available on amalgam waste.
The U.S. Department of Health and Human Services (HHS), the agency that enforces HIPAA, has clarified that unencrypted emails may be sent to patients who have been advised of risks and have consented to receive unencrypted emails. CDA offers a few suggestions to obtain patient consent to communicate via unencrypted email. Be sure to retain documentation with the patient record.
CDA will mail updated employment poster sets to local dental societies for distribution to members this month. Several state and federal agencies require employment posters to be conspicuously displayed at dental offices. Stay up to date with CDA’s set.
Mobile phone use during work hours can give patients the impression their dental care is not a priority, and phone use creates distractions that can increase liability. Inaccurate documentation and lack of attention to detail can occur when concentration is divided between work and mobile devices. The Dentists Insurance Company recommends banning cellphone and smartphone use while on duty, including sending or receiving personal calls, emails and text messages or using smartphone applications.
The CDA Practice Support Center is helping smart dentists get smarter with these free classes at CDA Presents. Dentists can gain C.E. on a range of valuable topics below that include everything from best practices in patient records to how to minimize the risks of social media.
In an attempt to better understand dental professionals' beliefs and attitudes regarding the adoption of Electronic Dental Records, researchers from the University of North Carolina at Greensboro are asking dentists to participate in an online survey.
The Dentists Insurance Company reports an increase in web-related copyright infringement claims with 16 cases in 2012, up from two claims in 2009. TDIC analysts say dentists, or the individuals who set up dental practice websites, may not be aware of the legal requirement to secure a license for photos and other materials used online.
The U.S. Department of Health and Human Services (HHS) published the long-awaited final omnibus rule under HIPAA (Omnibus Rule) on Jan. 25. The rule implements the Health Information Technology for Economic and Clinical Health Act (HITECH) and amends provisions related to privacy, security, breach notification and enforcement in important ways.
Lance McCollough, founder and CEO of CDA Endorsed Program ProSites, weighs in on how dentists can avert an online “reputation crisis.”
The most effective way to prevent and react to negative online reviews is to have positive communication with patients. This was the theme of the CDA-hosted webinar last week titled Bad Review? … What to Do! The one-hour, free webinar was led by TDIC Service Manager Carla Christensen. Christensen gave case examples and communication tools to handle negative online reviews.
How to communicate with lab technicians is an important part of running a dental practice. Attendees of CDA Presents Anaheim will have a chance to learn more about this during the Lab Track Panel Discussion. The panel will help dentists better understand the techniques lab technicians use.
Dental patients are online and use that forum to share their experience whether dentists choose to embrace social media or not – that is the reality in today’s Internet age. A dentist’s online reputation and presence can be powerful marketing tools. With that comes responsibility and the possibility of negative reviews, however. The best way to protect a dentist’s online reputation is for them to have a proactive and engaged online presence.
New dentists today are entering a different type of job market than the dentists of a generation ago faced out of college. An ever-changing dental insurance marketplace, a rise in the corporate practice model and an economy struggling to pull out of the recession are all factors that have created a competitive job market for new dentists.
From the latest updates on infection control regulation to a reference guide for all things legal as it pertains to dentistry, the Practice Support Center’s website, cda.org/compass has it all. Review the list of the Top 10 Compass Resources in 2012.
While many key provisions of the federal Affordable Care Act (ACA) do not take effect until 2014, one element is scheduled to take effect Jan. 1, barring any last-minute change – a 2.3 percent excise tax on “medical devices” that include many dental products such as equipment and prostheses.
To assist more dentists with their career needs, the CDA Practice Support Center has launched a mobile version of the Guide for the New Dentist
. The mobile site, cda.org/newdentist
, provides dentist with valuable career tips and more, right at their fingertips.
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