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03/25/2014

Dentists need to assess the health of their practices


Dental professionals spend a tremendous amount of energy ensuring they provide a comprehensive diagnosis and treatment plan to their patients. Equally important is to regularly examine and assess the overall health of the dental practice.

"I frequently compare the assessment of the business side of the practice to assessing a dental patient who has complex needs," said Michael W. Perry, DDS, founder of a California dental consulting business. "If we have a patient with complex needs then we will need more data on that patient to make a proper diagnosis."

A lecture at CDA Presents The Art and Science of Dentistry in Anaheim on Friday, May 16 will walk dentists through recommended practice assessments, or "exams," teach them how to "diagnose" the problems, and ultimately, "treatment plan" the solutions.

The speakers at the lecture, titled Practice Assessment: How Healthy Is Your Business?, will include:

  • Michael W. Perry, DDS -- founder of a California dental consulting business and a national speaker. He practices general dentistry in Santa Rosa, Calif.
  • Robyn Thomason -- director of CDA Practice Support. She is also a subject matter expert in the area of human resources.

These speakers will provide guidance on recommended practice management, employment management and dental benefit plan assessments that every practice owner should regularly conduct.

The lecture at CDA Presents will discuss how dentists can use statistics about their practice that are typically available through most of the dental software on the marketplace today to come up with a strategic strategy for their business.

"Like using a set of X-rays or a periodontal chart that provide us with data on a patient, these types of analyses will give us the ability to perform a diagnostic on the practice and then we can create an action plan to take the practice to a state of improved efficiency and profitability. greater place financially and in terms of efficiency," Perry said.

The analysis of a practice includes learning how to analyze and evaluate existing dental plan contract performance in a practice; understanding the differences between plan types and how to abate their influence, improving payment turnaround by minimizing claim denials and developing messaging for educating patients regarding their dental benefits. The lecture at CDA Presents also will delve into how to determine if a practice is working at a reasonable efficiency rate and if improvements are needed to handle under- or over-capacity issues.

These are just some of the many things that will help dentists understand how their practices are doing and identify ways to improve them, Fornelli said.

"We will highlight the 'practice assessment' tools available to CDA members and the supplemental resources that will help you 'diagnose' the problems," Fornelli said. "Once you have your practice's 'treatment plan' in hand, the actual work of implementing the changes begins."

Specifically, the course will address when it's time to bring on a consultant to manage the implementation and help train the dental team.

For more information on this lecture and to register, visit cdapresents.com.